This is where “mainstream” media are grappling most. Radio, television, print and outdoor/transit are still creating one-way conversations and content. They are static in their presentation while users (aka everyone) want robust customized solutions and experiences. Print is expanding with readers and audio options, television is slowly embracing the web (slowly!), radio needs to look at ways to present a more customized product and outdoor/transit creative is evolving as well.

With almost two billion people online, spaces like Facebook with over 500 million users and websites such as CNN getting more than 20 million unique visits a month, we are all searching for our own creative spaces to navigate the overwhelming amount of ever growing content.

The challenge remains when we are content suppliers.

The “market” is flooded and will only continue. All the while, companies that create intuitive browsers will continue to need to evolve. And when we are browsing on our laptops, our mobile devices and in the audio-only form our vehicles, we will need to trust some personal information to some place in the cloud in order to save time as we navigate.

Above interface and design, companies need to build, prove and keep trust or they will be out of business before they can figure out what went wrong.

I am in the midst of testing several browsers (Explorer has fallen behind, in my opinion). Firefox and Chrome are currently leading the rest from my experience.