At CIRA we pour over metrics to know how we are performing as an organization and whether we are successful in the ways that we promote awareness and education about .CA. We have been pleased to see evidence that we are moving this needle each and every year. Our customer satisfaction levels, already considered to be best in class, continue to move higher and higher. Our renewal rate, also known as customer retention, is close to 80 per cent and on the rise. Market share is up. And we’ve known for some time that we’re outpacing our main competitor .com in growth.
One of the other great measures of success is how we rank compared to other registries around the world. SIDN, the registry for .nl (Netherlands) recently released its magazine The .nlyst which paints an important part of this picture.
|From .CA leads the pack in growth|
This chart, which references the top 25 domains on the Internet for Q1 of 2011, lists .CA as the second fastest growing domain, and the fastest among country code top-level domains (ccTLD)!
This is a tribute to our staff at CIRA and their great work in positioning .CA as a world-class registry. Our registry redesign, which was completed in October 2010, has greatly enhanced the ease with which .CA customers can now register and manage their .CA domain names. Happy customers register more domains and keep on renewing. And in terms of new growth, we have been actively reaching out to the Canadian Internet community to raise awareness of .CA, reward excellence in .CA, and play a leadership role through such initiatives as the Canadian Internet Forum and IPv6 adoption.
At a time when many registries have seen their growth levels flatten, .CA is just hitting its stride!